Archive - Growth Funnel

Using your product like a customer

Feb 22

It might seem strange for a blog all about optimizing conversion and experimentation to recommend not using data-driven decision making. But the truth…

Feb 15

When I joined Acorns in 2014, I got to work designing the app, the bulk of which turned out to be onboarding. Acorns was the first app to do full bank…

Feb 8

These common mistakes can tank your conversion, but are very simple to correct

Feb 1

January 2023

The art and science of optimizing app funnels, by David Keegan. David has helped apps scale to multi-million dollar acquisitions and multi-billion…

Jan 29

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